The presentation is not just a set of text and pictures, not just a crib at a meeting, it's the right way to communicate with a client, bringing to the client in an accessible form strategies and plans, beliefs and examinations. It is a form of respect for the client, for his needs. This is your face at the first meeting and examination at a later date. Presentation can be simple and complex interactive, with video and sound, with interface and animation ... A good presentation - in complexity will not give way to a different site, in design, creativity and technical execution))