The idea of packaging, making it unusual for this type of product, make it an art object, but at the same time divide the product into 3 categories, home use phones - budget option, office - pair tubes, middle price segment and VIP phones at a price above the average. For each type of their own Key Visual, just a girl jumps - a simple phone, a black and white photo for VIP and red and blue-eyed to separate phones with caller ID (calmness, winter) and without it (anxiety, fire)